← All opportunities

📱 Social media management for local businesses

Planning, photographing and posting for cafés, gyms, salons and shops. Suits: People who are good with a phone camera and consistent with posting.

Reviewed 2026-09-25 · what a review checks

At 5 hours a week
€130–€680/mo
At 10 hours a week
€260–€1370/mo
Start-up cost
€0–€150
First income
2–5 weeks

Earnings are modelled, not measured: €20–€45 an hour (assumed effective hourly rate; usually a fixed monthly fee per client) × your hours × 30–70% of those hours paid in the first months. Check local prices before you set yours.

Start tonight (free)

Pick a local business with a weak social presence and write down what you would post for them this week.

Your first three actions
  1. Audit the Instagram of three local businesses you like
  2. Mock up a week of posts for one of them
  3. Offer a one-month trial at a fixed fee
Costs

To start: €0–€150 — phone tripod, scheduling tool.

Monthly: €0–€30 — scheduling/design tools.

Rules that apply
  • Consent from anyone identifiable in photos; clear rules for tagging staff and customers.
Risks
  • Clients judge you on sales, not posts — agree what success means.
  • Churn after 3 months if results are vague.
Tax (2026)

Self-employed income.

Declaring side income as a PAYE worker. Side income is taxable from the first euro. If your net non-PAYE income is under €5,000 (and gross under €30,000) you can declare it on Form 12 through myAccount. At €5,000 net or more you are a “chargeable person” and must register for self-assessment and file Form 11 by 31 October. Source · checked 2026-09-25

Business expenses. Costs incurred “wholly and exclusively” for the side business (tools, software, platform fees, a share of home costs) are deductible from the income before tax. Keep receipts for six years. Source · checked 2026-09-25

Educational information about Irish tax rules, not tax, legal or financial advice. Your position depends on your circumstances — check with Revenue or a qualified adviser.

The 7-day plan for Social media management for local businesses

Day-by-day actions for your first week, and what to do at your first customer, first €100, first €500 and when to scale. Included with Hustler (€9.99/month, 14-day free trial, cancel any time).

Start the free trial
Sources