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Playbook

Reselling (charity shop, car boot, online)

Buying underpriced items and reselling them online.

Reviewed 2026-09-25 · what a review checks

At 5h a week
€90–€490/mo
At 10h a week
€170–€970/mo
Start-up cost
€50–€300
First money
1–3 weeks
Difficulty
Beginner-friendly
Risk
Medium
Customer contact
Little
Where
Local or online

Start tonight

0/5 done · about an hour

Five small actions. No money, no website. Tick them as you go — your progress is saved on this device.

Who it suits

People who enjoy hunting, photograph well and can learn a category (books, vintage, electronics, branded clothing).

What you need · how much it costs

To start: €50–€300 — first stock, packaging.

Monthly: €10–€50 — platform fees, postage supplies.

  • Consumer law applies to traders: accurate descriptions, and online buyers from traders have cancellation rights.

How to get your first customer

  1. Pick one category you know
  2. Check sold (not asking) prices for 20 items in it
  3. Buy five items under that price and list them

How to price it

Assumed market range €8–€25 an hour (assumed effective hourly profit after fees and stock cost — highly variable). Start around €14 for your first three customers, then raise it for new customers once you have reviews. Check three local or platform listings before you publish a price.

Realistic earnings

€8–€25/hour × 5h a week × 4.33 weeks × 50–90% of hours actually paid ≈ €90–€490 a month, before costs and tax.

€8–€25/hour × 10h a week × 4.33 weeks × 50–90% of hours actually paid ≈ €170–€970 a month, before costs and tax.

The rate range is an assumption (assumed effective hourly profit after fees and stock cost — highly variable); the share of hours paid reflects the first few months, when most time goes on finding customers. Actual income depends on demand, pricing and how consistently you find customers. Capped at 20h a week.

What can go wrong

  • Dead stock ties up cash.
  • Counterfeits — never resell branded goods you cannot authenticate.
  • Money goes into stock before it comes back.

Irish tax (2026)

Selling your own used belongings is not trading; buying to resell regularly is, and the profit is taxable.

Declaring side income as a PAYE worker. Side income is taxable from the first euro. If your net non-PAYE income is under €5,000 (and gross under €30,000) you can declare it on Form 12 through myAccount. At €5,000 net or more you are a “chargeable person” and must register for self-assessment and file Form 11 by 31 October. Source · checked 2026-09-25

VAT registration thresholds. You must register for VAT once turnover exceeds, or is likely to exceed, €42,500 a year for services or €85,000 for goods. Source · checked 2026-09-25

Educational information about Irish tax rules, not tax, legal or financial advice. Your position depends on your circumstances — check with Revenue or a qualified adviser.

Hustler · execution plan

What to do this week, and how to scale reselling (charity shop, car boot, online)

Free gets you started tonight. Hustler gives you the day-by-day plan for your first week and what to do at your first customer, first €100, first €500 and when to scale — €9.99/month, 14-day free trial, cancel any time.

Checking your account…

Sources

Want something that keeps earning without your hours? That is CashCow, our sister site for building income assets.